Wear a hat. Protecting your hair from the elements helps prevent the formation of free radicals, atoms or molecules that contribute to fading when they snatch electrons from pigment molecules. Wear a sun hat when you’re outdoors for a long time, or look for leave-in treatments with UV absorbers that filter some of the color-ruining rays…
Wash your hair less frequently. The more you wash your hair, the faster your color will fade. Shampooing causes the hair strands to swell, and the color then washes out little by little.
Use color-protecting shampoo and conditioner. Traditional products don’t take away from the color — they just don’t add anything. Wash and condition your strands with products formulated to be protective, they work by sealing your hair cuticle so your strands hold on to the dye inside. And, unless it’s the day before a color refresh, don’t use clarifying shampoo, which can strip strands and speed up the color fade process.
Keep it cool. Steaming hot water definitely has an effect on strands. Wet hair has more stretch than dry hair, and the “stretchiness” of hair increases with the water temperature. This indicates the hair structure is more relaxed, which can allow more pigment to escape. So wash with lukewarm water or (gasp!) cool H2O.
Pool/ Jacuzzi rule. Chlorine is a major culprit in fading hair dye. Apply a little deep conditioner to your locks before you dive in to protect and moisturize the hair. Then add a swim cap over the conditioner for an extra layer of protection.
Deep condition your hair after a color service to offset the damage from the process and close the cuticle. Wait 48 hours before washing your hair again to ensure optimal closure of the cuticle layer.
Newport Beach Hair Color