You can spend a pretty penny on the perfect shade for your tresses. So you want to make sure you don’t wash all that cash and color down the drain. What can you do to keep that color where it belongs?
When you [color] your hair the pigments are held captive inside the hair strands. Anything that can lift the hair shaft’s cuticle, allowing pigment particles to escape, can fade that pretty color. One of the biggest color-stealing culprits? H2O. Plain water dilutes the pigment and causes it to fade faster. Before you vow to never wash your strands again, try these pigment-protecting tricks:
Newport Beach Hair color